Legacy » Digital Transformation

Digital Excellence Forging the Future of Trustworthy AI.

At ETHORITY, we stand at the forefront of Ethical AI and Data Excellence, embodying a commitment to pioneering the integration of ethical AI practices, unparalleled data expertise, and the most advanced AI consultancy services. Founded on the principle of driving businesses towards sustainable success, integrity, and innovation, ETHORITY is more than just a consultancy; we are your partner in shaping the future of your business with a strong ethical foundation.

A Message from Sten, CEO of ETHORITY: Embracing the Art of ChatGPT-Prompting

Boost Your ChatGPT Quality and Quantity


To make the most of your ChatGPT experience, this whitepaper serves as a comprehensive guide, providing insights and best practices for optimizing your work with ChatGPT. The paper covers key aspects such as:

  1. ChatGPT Introduction: An overview of ChatGPT’s capabilities and applications, providing a foundational understanding of this transformative tool.

  2. General ChatGPT Best Performance Guidelines: Detailed guidelines for maximizing ChatGPT’s potential, enhancing productivity, creativity, and decision-making.

  3. Working with ChatGPT for Key Use Cases: Practical advice on how to leverage ChatGPT across different domains, along with strategies for role-focused prompting and state-of-the-art prompt creation.

Purpose of the Whitepaper

The whitepaper is crafted to empower users of ChatGPT with strategies to harness its full potential in the rapidly evolving digital landscape. The goal is to provide actionable insights for ethical and effective use, fostering productivity, creativity, and sustainable growth.


Sten, CEO of ETHORITY, emphasizes the importance of mastering the art of prompting with ChatGPT, encouraging iterative learning to unlock the technology’s full potential. The whitepaper provides a comprehensive guide for effectively utilizing ChatGPT across various domains, focusing on ethical and responsible use. It covers topics such as best practices, role-focused prompting, and practical applications, aiming to enhance user engagement with this powerful AI tool.

ETHORITY's AI Frameworks - A Strategic Guide to Ethical AI

This whitepaper guides business leaders, IT professionals, and policymakers in integrating AI strategically and ethically into their operations. It addresses the challenges of digital transformation while maintaining a commitment to responsible AI use. The paper covers key areas including:

  1. ETHORITY’s AI Trustworthiness Framework (EAITF): The importance of ethical AI practices and how EAITF ensures these in all deployments.
  2. Four Pillars of AI Business Success: Focuses on AI Strategy Development, AI Literacy, Infrastructure Setup, and Governance, crucial for sustainable AI integration.
  3. Six Pillars of Digital Transformation: Outlines broader digital transformation aspects like strategic planning, technology integration, and change management.
  4. ETHORITY’s AI Maturity Model: Guides readers through AI maturity stages for optimal technology leverage.
  5. 18 Critical Dimensions of AI Excellence: A roadmap for achieving operational excellence in AI.
  6. Comparative Analysis with Industry Standards: Highlights ETHORITY’s unique advantages against other consultancies.
  7. Practical Application and Case Studies: Demonstrates ETHORITY’s frameworks in action with real-world examples.

ETHORITY’s position paper includes interconnected framework and suggests educational workshops, tailored presentations, and stakeholder engagements to facilitate internal, client, and stakeholder understanding. It concludes that ETHORITY’s frameworks offer a comprehensive approach for leading in the AI-driven future, balancing strategic growth with ethical considerations.

Futuristic meeting room with business professionals discussing AI frameworks.
Sten Franke, CEO of ETHORITY, addresses the audience on the importance of ethical AI in the metaverse.

ETHORITY's Vision for Ethical AI: Can We Trust AI vs. All In On AI

ETHORITY’s vision and mission focus on addressing the critical question of whether we can trust AI or whether to go all in on AI. In this insightful presentation, CEO Sten Franke highlights the company’s commitment to ethical AI solutions, emphasizing the importance of building trust and transparency in the metaverse. The presentation showcases ETHORITY’s dedication to aligning AI technology with human-centric values, fostering an environment where AI is used responsibly to enhance digital experiences and societal well-being.

The “Can We Trust AI vs. All In On AI” paper aims to establish ETHORITY as a thought leader in AI consultancy, emphasizing ethical practices and comprehensive solutions. The paper serves multiple purposes, including aligning internal teams, engaging the market, and providing strategic reflection for the executive team. It focuses on trust in AI, all-encompassing AI strategies, cross-functional impacts, and global market dynamics. Developed collaboratively, the paper incorporates feedback and visual models for clarity. The target audience includes ETHORITY employees, clients, industry leaders, policymakers, and non-profits to position ETHORITY as a unique and ethical AI consultancy.


ETHORITY highlights different types of utility NFTs, focusing on consumer engagement and brand activation in the metaverse.

ETHORITY, a leader in digital transformation and ethical AI, explores the various types of utility NFTs in the metaverse. The infographic showcases how NFTs serve different purposes, such as collector, commerce, media, and data NFTs, enhancing consumer engagement and brand activation. By leveraging blockchain technology, ETHORITY provides innovative solutions for businesses and consumers in the evolving digital landscape, ensuring that the metaverse offers value while maintaining ethical standards.

ETHORITY highlights different types of utility NFTs, focusing on consumer engagement and brand activation in the metaverse.
ETHORITY outlines the four layers of metaverse infrastructure, focusing on tokenomics, NFTs, and ethical AI.

ETHORITY: Shaping the Metaverse Infrastructure with Ethical AI

ETHORITY is a pioneer in digital transformation, particularly in the metaverse, where it emphasizes ethical AI practices. This infographic illustrates the four layers of metaverse infrastructure—protocol, token, asset, and land—showcasing ETHORITY’s expertise in tokenomics, NFTs, and blockchain technologies. The company’s focus on innovation and ethical conduct sets it apart as a leader in the evolving digital ecosystem.

2022 ETHORITY: Metaverse Today and Future Predictions

ETHORITY explores consumer engagement and brand activation in the evolving metaverse landscape.

ETHORITY’s infographic “Metaverse Today” provides insights into how consumers and brands engage with the metaverse. Highlighting areas such as social interactions, entertainment, gaming, shopping, and business activities, the infographic showcases how the metaverse is poised to create significant value, with a projected $5 trillion market by 2030.

ETHORITY focuses on ethical AI solutions, supporting businesses and consumers as they navigate this new digital frontier, emphasizing responsible practices and innovation for the future.

ETHORITY’s Mission as an Ethical AI Consultancy in the Metaverse

2021: ETHORITY's Role in Digital Transformation and the Ethical Metaverse

ETHORITY is at the forefront of digital transformation, leading the way in integrating ethical AI solutions into the evolving metaverse and digital ecosystems. The company’s expertise lies in navigating the confluence of AI, big data, blockchain, and NFTs, ensuring that the digital future aligns with ethical standards and benefits consumers.

As the metaverse emerges as a new layer in digital life, ETHORITY is committed to creating responsible AI solutions that address the ethical challenges of this space. By leveraging AI-driven insights and integrating blockchain technologies, ETHORITY ensures that data usage within the metaverse is transparent and secure. Their focus on ethical practices extends to supporting businesses in understanding and utilizing NFTs as part of their digital strategies, fostering innovation while maintaining consumer trust.

ETHORITY’s dedication to ethical AI aligns with its mission to shape a sustainable digital future. The company supports businesses and consumers by developing solutions that prioritize transparency, fairness, and accountability. Through their work in digital transformation and ethical AI, ETHORITY is helping to build a metaverse that enhances digital experiences while safeguarding ethical standards.

2019: Sten Franke's (CEO ETHORITY) Vision for Ethical AI: Consultations with DFKI

Sten Franke, the Founder and CEO of ETHORITY, has long advocated for ethical AI, emphasizing a human-centric approach to technology development. His consultations with the German Research Center for Artificial Intelligence (DFKI) underscore his commitment to creating AI solutions that are both innovative and socially responsible.

DFKI is renowned for its research on “human-centric AI,” focusing on groundbreaking areas of AI research and applications with a keen emphasis on socially relevant topics and scientific excellence. Their work aligns closely with Sten’s vision of AI technologies as tools that can help address significant societal challenges. This shared belief in the potential of AI to tackle issues like global warming, social injustices, and serious diseases has driven their efforts.

Sten’s mission to build ethical AI is grounded in the understanding that technology should serve humanity’s best interests. Through his leadership at ETHORITY and potential partnerships with institutions like DFKI, he aims to develop AI solutions that are not only technologically advanced but also ethically sound. This human-centric approach is crucial for ensuring that AI technologies contribute positively to society and address the pressing issues of our time.

By focusing on ethical AI, Sten and DFKI are working towards creating technologies that align with core human values, prioritizing fairness, transparency, and accountability. Their dedication to developing AI solutions for socially relevant challenges demonstrates a commitment to harnessing AI for the greater good, setting a solid example for the industry.

DFKI is renowned for its research on "human-centric AI," focusing on groundbreaking areas of AI research and applications with a keen emphasis on socially relevant topics and scientific excellence.
Ethority showcases digital transformation projects with various clients.

ETHORITY's Legacy and Future as a Leading Ethical AI Consultancy

As ETHORITY looks towards the future, its legacy of excellence positions it as a strong candidate for becoming a leading Ethical AI consultancy. The company’s experience in social listening, brand innovation, and transformation has provided it with a solid foundation for addressing ethical concerns in AI. ETHORITY’s strategic focus on digital transformation and market intelligence equips it with the necessary skills to navigate the evolving landscape of AI and technology.

In its pursuit of becoming an Ethical AI consultancy, ETHORITY can leverage its established reputation and industry insights to lead the way in responsible AI development. The company’s dedication to ethical practices and innovative strategies will enable it to set industry standards, driving ethical AI adoption and helping businesses navigate the complex world of artificial intelligence.

ETHORITY's Stellar Client Roster: A Testament to Excellence

The image showcases several prominent brands associated with ETHORITY. These brands include major companies such as Deutsche Telekom, Siemens, Audi, Coca-Cola, Deutsche Bank, and many more. ETHORITY, through its services, has managed to work with these esteemed organizations, solidifying its position as a leader in social media intelligence, digital marketing, and digital transformation consultancy.

ETHORITY’s Achievements

ETHORITY’s remarkable client list, featuring prestigious brands across various industries, speaks volumes about the company’s success and reputation. By serving companies like T-Mobile, Bayer, Audi, and Coca-Cola, ETHORITY has demonstrated its ability to provide valuable insights and strategies for businesses at the top of their fields. The company’s expertise in social media monitoring, automated sentiment analysis, and digital marketing has positioned it as a trusted partner for leading global brands.

ETHORITY’s achievements go beyond providing standard services; they offer comprehensive solutions that address the unique needs of their clients. Their advanced monitoring technologies and strategic insights have helped businesses enhance their digital presence and navigate the evolving landscape of social media and digital marketing. The diverse range of clients, from financial institutions like Commerzbank and Deutsche Bank to consumer brands like Nestlé and Unilever, underscores ETHORITY’s versatility and adaptability in meeting various industry needs.

Through continuous innovation and a focus on client satisfaction, ETHORITY has established itself as a powerhouse in digital intelligence and consultancy. Their work with leading brands is a testament to their commitment to excellence and their ability to drive impactful results in the digital sphere.

ETHORITY's prestigious client list includes prominent brands like Audi, Coca-Cola, Deutsche Bank, Siemens, and more.
Celebrating ETHORITY: Social Media Prism Birthday Cake

ETHORITY’s unique company culture shines through with a joyful celebration.

ETHORITY’s Social Media Prism Happy Birthday Cake is a delightful testament to the company’s vibrant culture and team spirit. The cake not only commemorates the milestone but also reflects the company’s dedication to innovation and employee appreciation. The Social Media Prism, a key tool in ETHORITY’s portfolio, is creatively celebrated in this special event, showcasing the organization’s commitment to fostering a positive and dynamic workplace.

ETHORITY’s 2012 Top 20 Social Media Platforms: Leading the Digital Evolution.

ETHORITY has established itself as a frontrunner in social media intelligence by integrating cutting-edge technologies into its offerings. The company’s revamped gridmaster, now hosted on AWS, harnesses the power of AI and big data to monitor and analyze consumer buzz with unparalleled accuracy. Their 2012 infographic on the top 20 social media platforms highlights their innovative approach, detailing key players such as Facebook, YouTube, and Twitter, and showcasing ETHORITY’s expertise in mapping the digital landscape.

By focusing on consumer conversations, ethical behavior, and market trends, ETHORITY remains a leader in identifying and analyzing internet companies, including those associated with the internet bubble. Their high-tech, data-driven approach positions them as an industry benchmark, providing stakeholders with invaluable insights in an ever-evolving digital world.

ETHORITY's advanced Social Media Top 20 infographic showcases the leading platforms by unique visitor count, reflecting the company's status as a high-tech pioneer in social media intelligence. With AWS cloud-based infrastructure, AI-powered analytics, and big-data capabilities, ETHORITY offers unparalleled insights into platforms like Facebook, YouTube, and Twitter.
Mapping the Internet Bubble: A Social Media Perspective

2011: Mapping the Internet Bubble: A Social Media Perspective

ETHORITY has evolved into a leading Social Media Intelligence company with a robust legacy of monitoring consumer buzz, addressing ethical concerns, and analyzing trends within the digital landscape. The company has established itself as a trusted source for insights into consumers’ online behavior, providing businesses with critical data on public perception and emerging issues.

As a Social Media Intelligence firm, ETHORITY tracks conversations and trends shaping the internet ecosystem. This proactive monitoring extends to various sectors, including consumer products, services, and digital platforms, ensuring clients stay informed about the latest developments and potential risks.

ETHORITY’s commitment to ethical behavior and social responsibility is evident in its operations and services. The company regularly assesses how internet companies align with ethical standards, offering insights into their practices and public image. This includes tracking companies associated with the internet bubble and ensuring clients clearly understand market dynamics and potential pitfalls.

Through its comprehensive monitoring and analysis, ETHORITY helps businesses navigate the complex world of Social Media, providing actionable intelligence that drives informed decision-making and promotes ethical conduct.

This infographic highlights key internet companies often associated with the internet bubble, including Twitter, Facebook, Google, LinkedIn, Zynga, Groupon, Myspace, Yelp, Yandex, Pandora, and Skype. ETHORITY’s Social Media Intelligence monitors consumer conversations and public sentiment about these companies, shedding light on their ethical behavior and market performance. The infographic provides a visual snapshot of the digital landscape, showcasing the buzz around prominent internet firms.

Social Media Prism by ETHORITY in 2009: Mapping the Social Media landscape with clarity and insight.

The Social Media Prism by ETHORITY, first introduced in September 2009, visually maps the social media landscape, focusing on influential platforms across various categories. It highlights key platforms based on criteria like virality, reference, and popularity, categorizing them into 25 topics, such as “Health/Fitness” and “Monitoring.” The Prism is an invaluable tool for the Social Media industry, offering insights into popular platforms.

The Social Media Prism by ETHORITY, first released in September 2009, provides a visual overview of the social media landscape, highlighting the most influential platforms across various categories. The tool offers insights into platforms with the widest reach, influenced by user feedback and evolving trends in social media.
ETHORITY's gridmaster (2010), Architecture for the Gridpatrol, an innovative AI-powered monitoring tool, reshaped internet scraping with its cutting-edge technology. Learn how its Python-based machine learning platform managed vast data for brand-related conversations.

ETHORITY's AI-powered Gridmaster Architecture back in 2008.

ETHORITY’s Gridmaster (Gridpatrol), in 2008, an innovative AI-powered Online-Data-Scraping, Web-Crawler, and Social Media Monitoring tool with its cutting-edge Big Data technology. The Python-based machine-learning platform manages vast data of all types of online conversations with numerous data entry points on all web-based resources.


Specifications: GRIDMASTER

The Gridmaster Architecture – Data Collection & Analysis

Section: Sources

  • Crawler
  • Harvester
  • Image/Video Search
  • RSS Feeds
  • Facebook API
  • Twitter API
  • YouTube API
  • Google+ API
  • Foursquare API
  • Social Media Prism API

Section: Gridmaster Core

  • Database Analysis
  • Classification
  • Spam Filter
  • Duplicate Filter
  • Interfaces
    • Web Interface
    • Mobile Interface
    • Gridmaster API

Section: External Systems

  • E-Commerce, CRM, etc.

Section: Database

  • Terminology & Taxonomy
    • Term Worlds
    • Filters
    • Platforms
    • Languages
    • Tone
    • Industries
  • Settings
  • Results
  • KPIs

ETHORITY pioneering AI-Powered Data Scraping and Monitoring for Market Analysis in 2007

ETHORITY’s legacy shines as a leader in AI-powered data scraping and monitoring through its innovative tool, “bobi” (brand online buzz index). Launched in 2007, bobi was the first of its kind, evaluating consumer opinions in Web 2.0’s social media sphere. With insights from over 1.3 million blog posts and 5 million community posts, bobi provided groundbreaking industry rankings and consumer sentiment analyses across 25 sectors, ranging from automobiles to telecommunications. This tool set new standards for market analysis and brand management, firmly establishing ETHORITY as a digital pioneer.

ETHORITY's Legacy: Pioneering AI-Powered Data Scraping and Monitoring for Market Analysis
ETHORITY's gridpatrol: Revolutionizing Web Scraping with AI and Machine Learning.

2001: Pioneering AI and Digital Data Innovation with Gridpatrol.

ETHORITY’s history is marked by a legacy of pioneering advancements in AI and data, rooted in his groundbreaking creation, Gridpatrol. In the early 2000s, Sten Franke and his Gridpatrol-Team stood as digital trailblazers, forging new paths in AI research and digital data analysis. Gridpatrol, an AI-powered internet and web scraping monitoring tool, was a testament to this innovative spirit. This remarkable tool laid the foundation for ETHORITY’s expertise, exemplifying the company’s commitment to staying ahead of technological trends and delivering cutting-edge solutions for brand-related data analysis.

ETHORITY® 2005-2024 » Leading Ethical AI & Data Excellence | AI Trustworthiness Framework

ETHORITY has charted an exceptional journey, beginning as a visionary in SaaS-based data monitoring, evolving into a trailblazer in social media and AI-driven marketing &  research, and now leading as a pioneer in AI and Generative AI consulting. Our transformation is marked by the introduction of the first Ethical AI Framework, the ETHORITY Artificial Intelligence Trustworthy Framework (EAITF), a testament to our commitment to ethical AI practices.

Since our inception in 2005, we’ve been at the forefront of digital innovation, serving an elite roster of clients that spans the globe. Our partners include:

  • Industry leaders from the Fortune 500
  • Tech giants listed on NASDAQ
  • Major players from the DAX index
  • Top-tier FMCG brands
  • Leading eCommerce platforms
  • Innovative digital and AI enterprises
  • Esteemed family-owned businesses
  • Influential non-governmental organizations

This illustrious client list underscores our ability to deliver cutting-edge, strategic solutions across a wide array of industries, driving growth and fostering success. Our journey from a SaaS-based provider to an authority in AI and GenAI consulting illustrates our adaptability and foresight in the ever-evolving digital landscape.

The transition has not only expanded our expertise but also deepened our commitment to ethical standards in AI. The ETHORITY Artificial Intelligence Trustworthy Framework (EAITF) represents a groundbreaking step towards responsible AI, setting new benchmarks for trust and transparency in the industry.

Our broad spectrum of services now encompasses brand management, market intelligence, customer research, business innovation, and consumer trend analysis, among others. We tailor our solutions to meet the unique needs of our clients, regardless of their organizational structure—be it functional, divisional, flatarchy, or matrix.

As we continue to innovate and lead in the realm of AI-driven marketing and data solutions, we extend our deepest gratitude to our esteemed clients. Your trust has fueled our journey, enabling us to forge ahead into a future brimming with possibilities, innovation, and unparalleled excellence. Together, we are setting new standards in the digital world, guided by ETHORITY’s vision and ethical framework, EAITF.

Our Core Values

Foundational Pillars: The Core Values Guiding ETHORITY’s Ethical AI Journey

Passion for Ethical Innovation

We harbor a profound enthusiasm for ethical AI, dedicating ourselves to pioneering solutions that not only enhance technological advancements but also uphold the highest standards of ethical integrity. Our passion fuels our drive to deliver superior experiences in ethical AI consultancy, making a meaningful impact in the tech landscape.

Respect for Integrity and Diversity

Our approach is founded on mutual respect and kindness, recognizing the diverse perspectives and expertise each team member brings to the table. This respect extends to our work, where we ensure all AI systems and solutions respect the rights, dignity, and values of individuals and communities alike, even in challenging scenarios.

Ownership of Ethical Standards

Empowerment at ETHORITY means more than just accountability for our tasks; it encompasses a collective responsibility to embed ethical considerations into the heart of AI systems. We take ownership of the goal to advance AI technologies that are safe, transparent, and free of bias, working diligently towards a future where AI serves the common good.

Unity in Purpose

Our strength lies in our unity, where collaboration and trust within our team amplify our effectiveness in creating seamless, ethical AI solutions. This collaborative spirit ensures that we operate not just as a company, but as a cohesive force for positive change in the AI industry, driving forward with a shared vision of ethical excellence.

AI Industry Insights

The AI industry is on an explosive trajectory, projected to reach a market value of $733.41 billion by 2027, with a remarkable CAGR of 42.2%. This rapid growth underscores the critical need for ethical and responsible AI use as organizations increasingly adopt AI technologies to enhance their operations. With the global AI market already valued at $62.35 billion in 2020, the potential for ethical AI research and consultancy is vast. ETHORITY is poised to meet this demand, offering expert services to develop and implement robust ethical AI frameworks, policies, and solutions, ensuring AI operates within ethical boundaries and contributes to virtuous technological advancement. Join us in leading the way towards ethical AI, shaping a future where technology and ethics converge for the greater good.


ETHORITY stands at the forefront of ethical AI consultancy, offering indispensable services designed to empower organizations in crafting and enforcing frameworks, policies, and cutting-edge technologies that align AI operations with ethical standards. In an age where AI and machine learning technologies are rapidly advancing, the imperative for ethical and responsible AI utilization becomes paramount. Yet, a significant challenge persists as numerous organizations grapple with a deficit in the expertise necessary to institute robust ethical AI governance mechanisms.

Our consultancy distinguishes itself by providing specialized services in advanced ethical AI governance, assisting organizations in the development and execution of comprehensive frameworks, policies, and technological solutions that secure AI systems within the realm of ethical use. By harnessing sophisticated data science and AI methodologies, we meticulously uncover and address potential biases, risks, and vulnerabilities within AI systems. Our objective is to deliver actionable insights and tailored solutions that uphold and advance ethical AI practices.

The importance of our mission is underscored by the expansive growth of the AI market, which was valued at $62.35 billion in 2020 and is anticipated to surge to $733.41 billion by 2027, with a CAGR of 42.2% (source: Grand View Research). This trajectory highlights not only the increasing integration of AI across sectors but also amplifies the critical need for ethical considerations in AI deployment and management. ETHORITY is dedicated to guiding organizations through this complex landscape, ensuring that AI technologies are harnessed responsibly and ethically, thereby fostering trust and integrity in digital advancements.

Contact us

ETHORITY's four pillar "All-In-On-AI" consultancy model, designed to navigate the complexities of AI implementation and digital strategy with a strong ethical foundation (EAITF).

ETHORITY’s “All-In-On-AI” strategy is designed to position businesses and organizations at the forefront of their industries through strategic AI adoption.

At ETHORITY, We’re Your “All In On AI” Partner:

1. AI Consultancy – Roadmap, Strategy & Infrastructure
2. AI Master Classes & Education (tailored/industry/functional)
3. AI Products – ETHORITY ANNUNAKI AI Family/10 LLMs
4. Ethical AI Governance & Certifications
5. AI Business Frameworks
6. EAITF (Ethical AI Trustworthiness Framework)
7. Custom AI Solutions & Strategy
8. AI Research & Partnerships
9. Ethical AI for NGOs
10. Ethical AI for Governments & Public
11. Ethical AI SpeakerSlot Request
12. Ethical AI Interview Partner (Media / PR)
12. AI on Sustainable Development Goals

ETHORITY’s Unique Approach
Engagement Process:

We organize a call to align with your schedule.


We engage in a video call discussion to understand your specific needs and objectives.


We develop and present during in a video call discussion a customized proposal that addresses your goals.

Schedule a Free Consultation