In the world of cruise ship companies, capturing the imagination of travel enthusiasts is the key to success. For AIDA Cruises, ETHORITY’s innovative approach of monitoring travel communities and Facebook groups led to a genius campaign idea, engaging over 500,000 cruise travel enthusiasts in a contest to find the next godmother for their new cruise ship.
Unique Visitors
New Facebook Fans
Superfans
Media Coverage
The Genius Campaign Idea
ETHORITY’s digital market intelligence unveiled a treasure trove of insights from travel communities and Facebook groups. Recognizing the significance of a godmother’s role in christening a new cruise ship, ETHORITY suggested a unique contest – inviting AIDA’s loyal fans to nominate and vote for the next godmother.
AIDA’s vibrant community of over 500,000 cruise travel enthusiasts eagerly participated in the contest. Social media buzzed with excitement as fans shared their nominations and rallied support for their favorite candidates.
To reach a wider audience and create buzz beyond AIDA’s existing community, ETHORITY engaged influential travel enthusiasts as campaign ambassadors. Their endorsements and participation further amplified the contest’s reach.
What we did?
Engaging the Enthusiasts » AIDA’s vibrant community of over 500,000 cruise travel enthusiasts eagerly participated in the contest. Social Media buzzed excitedly as fans shared their nominations and rallied support for their favorite candidates.
SEO & App Development » ETHORITY optimized AIDA’s online presence with SEO techniques to ensure the campaign reached new heights. A user-friendly app was also developed, making it easy for fans to engage with the campaign and vote for their preferred candidate.
Influencer Marketing Amplification » To reach a wider audience and create buzz beyond AIDA’s existing community, ETHORITY engaged influential travel influencers as campaign ambassadors. Their endorsements and participation further amplified the contest’s reach.
Compelling Content Marketing » Throughout the campaign, ETHORITY’s content marketing strategies showcased heartwarming stories of previous godmothers and their significance to the AIDA Cruises brand. This emotional connection resonated deeply with the audience.
Practice Brand Engagement » The culmination of ETHORITY’s efforts was best-practice brand engagement for AIDA Cruises. The campaign united the community, amplified brand loyalty, and highlighted AIDA’s commitment to engaging with its customers beyond the voyage.
Charting New Waters » ETHORITY’s genius campaign for AIDA Cruises set sail on uncharted waters, capturing the hearts of cruise travel enthusiasts worldwide. The quest to find the next godmother became an unforgettable journey, forging lasting connections between AIDA and its fans.
CONCLUSION » ETHORITY’s innovative approach, backed by comprehensive services, set AIDA Cruises on a course for success. By leveraging digital market intelligence, influencer marketing, content marketing, and user engagement strategies, ETHORITY charted new waters for AIDA, searching for the next godmother, an awe-inspiring and unforgettable campaign.
Are you ready to chart new waters and engage your audience in a genius campaign? Partner with ETHORITY and experience the transformative impact of data-driven digital marketing.
Outcome & Results
- 500,000+ Unique Visitors (Brand Coverage)
- 250,000+ New Facebook Fans Generated
- 1,700+ Superfans, Influencer & Brand Ambassadors
- 10.5 MM Media Coverage (PR / Media Outlets)
- +178% Customer Engagement
