Stefan spearheads strategic communications and governance, helping clients navigate the complexities of public relations and compliance in the AI era. He oversees Strategic Communications, Corporate Affairs, and Stakeholder Management at ETHORITY. A role that harnesses his extensive expertise in issues and crisis management, public affairs, and strategic communications. With over 30 years of experience, Dr. Lütgens has been at the forefront of developing and implementing communication strategies that adeptly handle complex issues and crises across a variety of industries.
Professional Journey:
- Extensive Background: Dr. Lütgens has a robust history of leading corporate communications and issues management for multinational corporations, including inhouse roles at Japan Tobacco International, Kraft Foods Inc., the Brose Group, and BMW. His work has consistently focused on managing issues and crisis, as well as their internal and external communications, industry association coordination, and stakeholder engagement on an international scale.
- Strategic Advisor: Operating as independent communication strategist and advisor since 2008, Dr. Lütgens, has been providing consultancy services in reputation, issues and crisis management, crisis communications, and public affairs, advising clients across Europe and globally. His strategic acumen has been instrumental in navigating companies through complex regulatory environments and reputational challenges.
Role at ETHORITY: At ETHORITY, Dr. Lütgens leads initiatives that connect regulators at the EU level, secretaries, and other key stakeholders, focusing on ethical AI and lobbying efforts for AI businesses. His pioneering work in agenda-setting and issues management is crucial as ETHORITY strives to establish itself as a strong ethical brand in the AI sector.
Impact and Vision: Dr. Lütgens is pivotal in ETHORITY’s governance programs for Ethical AI and AI containment. His deep understanding of stakeholder dynamics enriches ETHORITY’s approach to engaging and educating clients and their employees on the importance of ethical AI governance. Under his leadership, ETHORITY aims at aligning its AI initiatives with broader societal and ethical considerations, fostering a culture of responsibility and transparency.
“Ethical AI is not just a regulatory requirement; it is a cornerstone of sustainable business practice. At ETHORITY, we are committed to leading by example, ensuring that our stakeholders understand and embrace the complexities and necessities of ethical AI.” – Dr. Stefan Lütgens
