In the competitive landscape of the pharmaceutical and crop science industries, establishing a strong brand presence is paramount. For Bayer, a leading brand in pharmacy and crop science, ETHORITY’s data-driven digital marketing excellence played a pivotal role in achieving best-in-class “Brand Engagement” across key markets.
ETHORITY’s in-depth market intelligence revealed a captivating discovery – farmers in the USA and Canada were highly engaged in social media. Sharing their experiences and insights, these farmers formed an active community, presenting a unique opportunity for Bayer to connect with their target audience.
Unique Visitors
Conversations
Farmers
Media Coverage
The Challenge
To capitalize on the engaged farmer community on social media, Bayer faced the challenge of formulating digital strategies that resonated with these audiences. Additionally, Bayer sought to strengthen its brand engagement across key markets, including USA, China, Canada, and France.
What we did?
ETHORITY’s Comprehensive Solutions:
ETHORITY’s suite of services, including Digital Marketing, Digital Market Intelligence & Social Media Strategy, Social Media Monitoring & Community Management, Influencer Marketing, Content Marketing, SEO, App Development, Contests, Ads, and Brand Awareness Campaigns, provided the framework for success.
Data-Driven Strategies:
The key to Bayer’s brand engagement triumph lay in ETHORITY’s data-driven strategies. Through thorough market research and social media monitoring, ETHORITY gained invaluable insights into farmer sentiments, preferences, and experiences. This data formed the foundation of Bayer’s impactful campaigns.
Workshops and Collaboration:
ETHORITY’s partnership with Bayer extended beyond implementation. Company workshops were conducted across the globe, collaborating with Bayer’s country branches, including Marketing, Market Intelligence, Brand Management, Corporate Communication, and CRM teams. These workshops ensured a cohesive and integrated approach in key regions such as Germany, the USA, Canada, France, Brazil, and India.
Influencer Marketing and Community Management:
To foster authentic connections with farmers, ETHORITY curated influencer marketing campaigns that featured prominent figures within the farming community. Additionally, ETHORITY’s adept community management cultivated meaningful interactions between Bayer and its engaged audience.
Best-In-Class Brand Engagement:
The result of ETHORITY’s data-driven excellence was best-in-class brand engagement for Bayer. The brand awareness campaigns captivated audiences, and Bayer’s presence in social media conversations soared to new heights.
Cultivating Success:
ETHORITY’s data-driven and strategic approach unlocked the potential of Bayer’s brand engagement efforts. By harnessing the power of social media and leveraging the engaged farmer community, Bayer cultivated lasting relationships and established itself as a trusted brand among its target audience.
Conclusion:
For Bayer, data-driven digital marketing excellence by ETHORITY has proven to be a catalyst for cultivating success in brand engagement. By tapping into the vibrant farmer community on social media and formulating impactful campaigns, Bayer achieved best-in-class engagement across key markets. As Bayer continues to nurture its brand presence, the collaboration with ETHORITY serves as a testament to the power of data-driven marketing in cultivating success.
Outcome & Results
- 1.62MM+ Unique Visitors (Brand Coverage)
- 265,000+ Conversations
- 93,150+ Farmers
- 3.7 MM+ Media Coverage (PR / Media Outlets)
- +286% Brand Engagement
