Changed expectations and behavior force brands, companies and organizations into more and more innovative forms of interaction with their customers. We call it Digital, Mobile & Social Media engagement which is aimed at getting into conversation with potential buyers and increasing the number of fan and followers by sustainable concepts and mechanisms. The aim is to enhance interactions with the branded community such as likes, shares, comments and referrals on one’s own social media websites. It has its focus on the immersive customer experience and the personalization of interaction and experiences.
- Corporate Client Case: Cloud-Based Collaboration Tool vs. On-Premise – Keeping confidential corporate information safe from everybody’s snooping eyes?
- Social Media Report: Generation X is most active user group
- Social Media Shitstorm & PR Disaster: Crocs & David Bowie, Cheerios & Prince and Cinnabon & Carrie Fisher: Social Media, Dead Celebrities and Brands simply Do Not Fit Together
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