Corporate Client Case: Cloud-Based Collaboration Tool vs. On-Premise – Keeping confidential corporate information safe from everybody’s snooping eyes?

Sometimes, even if you really want to, it seems impossible to brake old habits. You want to do things differently, but there appears to be no alternative. My old habit – relying on Cloud based collaboration tools as a team communication tool.

You are probably thinking “But there are so many cool collaboration tools out there! Why is it difficult for you to brake with the Cloud based collaboration tool habit?” 

You are right, there are a lot of tools out there, but here’s the problem: the majority of them are from non EU providers and hosted on the Cloud. There’s only one thing you need to know to understand my problem: Some of my clients are based in Germany. What exactly does that mean? Basically, my German corporate clients, given the contempt the US has shown for EU data protection and privacy laws, would tear my head off if they found out that I was using an US provider to work on a highly confidential global marketing campaign.

My client’s response: “The tool you are suggesting are really cool and we can totally see how deploying this sort of collaboration platform would absolutely increase team efficiency, but we just don’t see how the provider you want to use will meet our stringent data protection requirements. The only way we would allow our information to be shared amongst team members is if the collaboration platform was hosted on our internal company servers.”

Now you know why I’ve had such hard time beating the Cloud habit and getting into the 21st century when it comes to deploying on-premise collaboration tools. After a deep analysis of all relevant (Cloud vs. On-Premise) collaboration tools and providers I found Taskulu – and I had the pleasure to interview the Farhad Hedayatifard, Founder & CEO at Taskulu, to understand better what makes the on-premise solution so special and super-encrypted:

  1. What is it exactly that makes Taskulu superior when it comes to encryption?
    Encryption is the modern-day ways of keeping electronic information secure, just like safes and combination locks protected information on paper in the past. Encryption is a technological form of cryptography and transforms information to an unintelligible form (sometimes called encoded or encrypted), such that can only be converted back to the original understandable form (decoded or decrypted) using a specific key. Generally speaking, there are different types of encryption:Encryption in Transit protects the flow of information from the end user to a server. For example, when you are on most of existing online collaboration software’s, and create a new task or upload a file, a secure connection protects your information from interception by a third-party along the way. Only you and the server that receives the information can decrypt the information. This of course means that while data is secure while being transferred between you and the server, the people who have access to the servers – be it the owners of the service or hackers who have gained access to the server – have full access to the decrypted information.- Encryption at Rest protects information when it’s not in transit. For example, when create a backup version of your information, you may use encryption so that no one can access your information in case the backup version falls into the wrong hands. Again – even if you use a service that offers encryption at rest (e.g. for backups), people with access to the servers will have full access to your decrypted information.- End-to-End Encryption means that all the information you share with a server is encrypted using keys that are only available to you and only you can decrypt the information on your own devices. The service provider who control the system through which users save, communicate and collaborate on their information (or people who have access to the servers) has no way of accessing the decrypted version of the information.
    Taskulu – in contrast to other online collaboration services – uses Encryption in Transit, Encryption at Rest and End-to-End encryption to make sure that no one, even our own staff, can access decrypted version of your information. This means that, even if we receive a court order to release user-owned information, we won’t be able to release the information because we have no way of accessing the information in decrypted format. The good news is that with our algorithms, the whole process of End-to-End Encryption on Taskulu is completely transparent to you as the end user works across all your devices, meaning you won’t face a tradeoff between security and ease of use.
  1. Why is encryption such a big deal when it comes to team collaboration tools?
    Collaboration tools are used to work on a wide variety of sensitive projects and information and without encryption, all that information is easily available to people who provide the collaboration tool. Even if you trust the providers, if the service is compromised and attackers gain access to the collaboration servers, there’s no way for you to protect your information – the attackers will have full access to the information and can sell or release the information, or ask you for a ransom not to do so.
  1. Taskulu is now based in Lisbon, Portugal and what is the significance of being a Made in EU service?
    We moved our entire operations from Iran to Portugal because of the incredible talent available locally. Also, Portugal is the next big thing in terms of the global startup scene, something that’s made very clear by the fact that Web Summit moved its event from Dublin to Lisbon. Besides the human resource factor, there’s also another very important reason why we established ourselves in Portugal – we want to be totally EU-centric in terms of designing our solutions to be fully compliant with EU data protection directives and regulations. The EU, and not the US, is the trend-setter when it comes to superior privacy standards. More and more countries around the world are looking to the EU when modeling their own data protection regulations. The US, to be frank, has become the ugly duckling in the area of data protection and privacy. The EU is the white swan – we believe that ultimately corporations will rather follow the white swan than the ugly duckling.
  1. You announced today that you are planning to open an additional office in Hamburg, Germany. What is it specifically about corporations that makes your collaboration software such a perfect fit for their needs?
    There’s no question – Germany epitomizes the general EU sensitivity toward data protection and privacy. For example, Omnicom Germany, amongst the biggest marketing agencies in the world, selected Taskulu for collaborating on very sensitive work with Volkswagen. The reason is simple, and I alluded to this earlier: yes, everyone is talking about the Cloud, and we too have a Cloud based version of Taskulu, but there are also a lot of companies who still prefer to have mission-critical applications run their own servers. We give our clients that option. Hamburg is at the heart of German commerce and we’re confident that we’ll make significant progress from there very fast.

– Thank you Farhad! –

Now ALL my German clients are thrilled to work with us on this totally awesome collaboration platform. I’ll give you the three key reasons

1. On-premise collaboration software solution,
2. Super-encrypted and
3. Costs less than any Cloud based solution.

Outcome: Better security, superior collaboration, lower cost. I’ve changed my Cloud habit – hope this will help you to brake yours!

Social Media Report 2016 Nielsen

Social Media Report: Generation X is most active user group

Even the experts from Nielsen have been wondering about the outcome of their Social-Media-Report 2016. The market researchers looked at the social media usage of the different age groups. And, the result surprised even the pros. Unlike expected, the Millennials are not the most committed social media users. Nielsen divided the study participants into Millennials (18 to 34 years), Generation X (35 to 49 years) and Baby Boomers (over 50 years).

On average, all adults spend 5:30 minutes a week on Facebook, Twitter & Co. If you split these values ​​into the three groups, you can see that the baby boomers spend four hours with social media. The Millennials arrive at 6:19 hours. The members of the Generation X are, however, 6:58 hours ahead of the younger ones.

The New York Times Sean Casey, President of Nielsen Social, said: he was surprised by the results. Social media and millennials have been synonymous as synonymous. But he noted that the smartphone had become a self-evident fact for his age group, Generation X, too.

The market researchers also investigated the question of what most people do when logging into a social network. Most (57 percent) visit the profile of a friend. Then follows the commenting of a posting of a friend (55 percent) and then the sending of an e-mail (50 percent). Exactly this value also reached the posting of an image and watching a video. At least 25 per cent said they were becoming fans of one of them or a user.

The most active social media day is Sunday. This is true for Facebook, as well as for Twitter. Particularly bad are the values ​​for Fridays.

Social Media Shitstorm & PR Desaster Warning

Social Media Shitstorm & PR Disaster: Crocs & David Bowie, Cheerios & Prince and Cinnabon & Carrie Fisher: Social Media, Dead Celebrities and Brands simply Do Not Fit Together

If social media managers and PR managers have learned from the past year 2016 and various Social Media Shitstorms & PR disasters, then it is a simple Merksatz: Never make the death of a celebrity particularly creative in the social web for your Brand campaign & engagement. This is quite certainly wrong and ensures a violent Social Media shitstorm and PR disaster. At least there are three examples from the past twelve months in which the brands were subjected to massive criticism after their postings, which were always understood as humorous or entertaining tributes to the deceased.



Shortly after acquaintance with the death of the Star Wars star went the following post online: „RIP Carrie Fisher, you`ll always have the best buns in the galaxy“.

After all, the Cinnabon-Social-Media-Team quickly realized that it was not such a good idea to post even the smallest wordplay on such a day and quickly deleted the tweet.



Even more violent was the anger Crocs got for his shoe posting to the death of David Bowie. Without any connection, the plastic shoe producers posted the photo of one of their sandals and the flash logo the pop star had used in the 1970s.



What do chips have to do with the death of Prince? Right: Nothing! This posting is all the more incomprehensible. The result: much annoyance with the fans and a debate on whether it would not make sense to have at least one experienced PR Manager in the mostly Social Media teams occupied by Millennials. Because, every professional would have advised against and not bother the mourning fans with such branded content. Surely enough and empathic would be a Prince photo and a R.I.P. to express the sincere sympathy. The danger of such an action going backwards is just too much. In such postings and PR actions, the risks outweigh the opportunities by far.

Millennials Survey,

TV goes Social – Millennials watch Media Brands on Snapchat

US Millennials say they usually view well-established media brands on the Snapchat rather than media which targets their generation – according a survey of 1,117 US Snapchat users conducted for Variety magazine. Most-viewed content are well-known TV channels, networks and magazines:

  1. Buzzfeed (54%),
  2. Comedy Central (44%),
  3. iHeartRadio (32%),
  4. Food Network (31%),
  5. ESPN (27%),
  6. People (25%),
  7. Cosmopolitan (24%),
  8. CNN (24%),
  9. National Geographic (20%),
  10. IGN Game Network (10%).

Millennials Survey,

Interest specialists have also a lower viewership: IGN (16%), Mashable (10%), The Wall Street Journal (3%).

A serious contrast we see in the food interest sector where Food Network (31%) beats Tastemade (9%) – via

facebook vs youtube ethority sten's digital excellence blog

Facebook Video Strategy vs. Youtube earns more Engagement & Traffic

facebook vs youtube ethority sten's digital excellence blog

Initial analyses show that Facebook videos are shown in the NewsFeed more often than YouTube or Vimeo videos!

This message is a challenge to Google’s own video service YouTube because now Facebook also wants its share in the growing advertising pie for video formats. In one of my German blog posts to the topic: Facebook Strategy 2015 – The 10 Reach Rules for EdgeRank and Content Marketing I have already stressed the relevance of video formats for a higher user involvement or rather brand engagement. This knowledge is topped by initial analyses that show: The Facebook video format beats YouTube by far with regards to engagement and soon also in matters of organic reach.

Not only the increasing number of viewed videos on YouTube proves that videos are the users’ preferred content. Recently, Facebook has announced that it receives more than four billion clicks on videos per day. So video formats are becoming increasingly popular among Facebook users which is confirmed by an engagement rate of more than 4%, a dream for every marketing and brand manager.

Up to now social media marketing managers and community managers pursued the strategy of uploading videos on YouTube and sharing the link on Facebook. Given Facebook’s current announcements in terms of involvement and monetarization of video content in the own social network , we can expect much more regarding new ad-mechanisms for the expansion of full-video marketing opportunities. But how can a marketer, social media or community manager profit from it?

Three important learnings regarding video content:

1. Facebook videos reach an extremely wide audience because they are shown in the NewsFeed more frequently.

2. Facebook videos achieve the highest engagement rates.

3. Facebook videos receive better metrics to evaluate success with the help of FB Insights.


I’m looking forward to a lively exchange with anyone interested here, on LinkedIn or Twitter. – Unleashing your Digital Excellence!


Unleashing Digital Excellence – ethority has a new mission and introduces new S.M.A.R.T. Social Media Monitoring tools of DataChamp24

ethority, the former Social Media Marketing & Intelligence Pioneer with headquarters in Hamburg, places under the brand name “DataChamp24“ five new “Instant Market Intelligence Solutions“ on the market of intelligent Social Media monitoring tools which again set new standards worldwide as further development of its maturing technology and expression of ethority’s new corporate philosophy.

S.M.A.R.T. in its very approach – because they are „Secure & Sustainable“, „Modular & Multilingual“, „Advanced & Accessible“, „Ready & Reliable“ as well as „Time Saving & Transparent“ – five so-called “DataChamps” are targeted on individual application areas of Digital, Mobile and Social Media which more and more decide on business success in companies and organizations: “Social Media Engagement“, “Brand Impact & Campaign Assessment“, “Customer Loyalty Improvement“, “Reputation & Issues Management“  as well as “Employer Branding & Talent Attraction“.

The department that is entrusted with the particular task is given S.M.A.R.T. and fitting insights by individual DataChamp24 which helps to concretely improve Social Media performance and primarily the particular business performance.

Sten Franke, Founder & CEO of ethority about the development of DataChamp24: “We are taking the next step in development since Social Media Monitoring has become indispensable by now. We replace the rudimental keyword monitoring which mostly is limited to the analysis of buzz and tonality with meaningful market intelligence for concrete but often difficult tasks of our customers such as addressing and winning high potentials via the internet. By our new DataChamp24 Solutions, reliable statements and naming of individual  factors of success are possible for the first time.”

According to Franke, the development of DataChamp24 was triggered by technological innovation and especially by ethority’s new corporate philosophy as a digital market consultancy. Pursuant to the claim “Unleashing Digital Excellence“, ethority’s aim is helping the clients to unleash the enormous but often hidden potential of their Big Data collected from Digital, Mobile & Social Media, convert it into market intelligence and clear the way to the praised Digital Transformation.

For this purpose, parallel to the application areas of DataChamp24, ethority has defined five so-called “Digital Excellence Modules” of which each stands for excellent performance in a particular application area of  Digital, Mobile & Social Media:
“Social Media Engagement“, “Digital Branding & Campaigning“, “Customer Experience & Relationship Management“, “Digital Reputation & Issues Management“ as well as “Employer Branding & Talent Attraction“.


Sten Franke explains: The future of business is digital, mobile and social. But: currently, the much needed Digital Transformation is only part of the road map in few companies and means a strenuous effort for every organization. We want to lead our clients – quasi as Best Buddy – into this direction, use the power of Big Data and ensure digital excellence with regard to crucial tasks. Therefore, we have not only developed DataChamp24 and defined  five Digital Excellence Modules, but also combined our insights and experiences due to 15 years of digital business to five competencies on which we focus in our work as a digital market consultancy for our clients: Premium Market Intelligence, Compelling Strategies, Content, Media & Technology, Sustainable Engagement and Performance Control.“

Let us talk about which ethority Excellence Modules or which DataChamps help you with your individual task, how you can gain digital excellence and permanently improve your business performance.

Please contact us, we are looking forward to hearing from you.

8 reasons you need Video Marketing

Video is the driving force for web traffic in 2014 with ¼ of traffic being directed through Youtube each day. Recognizing how to produce engaging video content can drive campaigns and new products to new levels of exposure for brands and campaigns. Creating product review videos works in getting the viewer’s familiar with the product that they are considering purchasing.  The benefits are immense, with 52% of consumers after watching a product video brings them more confidence in their online purchases. Additionally, 7 of 10 viewers of a brands video view the brand in a more positive light. Increasing purchasing behavior and brand awareness should be the goal for every video created. Similarly if you notice other users (i.e. consumers, or reputable review sites) reviewing your product, be sure to highlight these videos, and comment on them thanking them for their effort going into a review whether it positive or negative showing connection within the community.



  1. Video is 400% more engaging than a static image content
  2. 52% of consumers say that watching product videos makes them more confident in online purchase decisions
  3. 36% of internet users shared others’ videos in 2013, an increase of 11% from the year previous
  4. Online video now accounts for 50% of all mobile traffic
  5. ¼ of all internet users visit Youtube each day, watching 4 Billion hours of video every month
  6. 75% of executives watch work related videos on business websites at least once a week
  7. Website visitors are 64% more likely to purchase a product on an online retail site after watching a video
  8. Videos increase the understanding of your product by 74%



Facebook to battle Snapchat

If you can’t buy them, destroy them. Facebook is in the works of creating a new application that will Rival that of Snapchat. In 2013 Facebook offered the owners of Snapchat a $3billion acquisition price tag, which Snapchat rejected hoping to capitalize later in 2014 with a larger offer. A move that Snapchat may in the end regret with recent allegations of terrible privacy practices, ranking last on the recent EEF’s Privacy Protecting List. This gives Facebook a good intro into a market in which it was slowly losing out against Snapchat which commands an estimated 9% of adult cell phone users.

facebook vs. Snapchat

The new application from Facebook may be introduced as early as this months end, and will feature photo and video sharing that will “disappear” after being viewed. This notion of disappearing will be taken very seriously by Facebook as it does not wish to find itself in the same loophole that Snapchat has created for themselves. Facebooks push into regaining full mobile dominance became apparent with the acquisition of Whatsapp, the messaging application. Capitalizing on Snapchats recent privacy and potential legal woes, could prove to be a boon for the company, saving them 3 billion dollars and taking over the market individually.

There is no official release date for the application at the time of writing.


DataChamp24 benefits in social media

Social media is a very tricky plane to navigate. Facebook, Twitter, Youtube, Instagram, Pinterest, Google+, and LinkedIn are just a few examples of the major players in social media. But there are other platforms for social media that companies overlook that can be detrimental to campaigns aimed at garnering the highest engagement rates. Blogs, Forums, and News Sites, this all falls into social media spectrum, and if you are using a program that is only accustomed to listening to two or three of the major platforms at a time then you are really missing out on key opportunities to monitor and measure your online presence.

Even if you identify your target audience and the right networks to deliver your messages, if you are not keeping active tabs on the effectiveness of your content, as well as how conversations develop over time, you are going to miss out on key developments as changes occur every day. Monitoring and measurement should not just be a number graph on a screen, it should be real results categorized and tailored to your needs. How is your recent Ad campaign performing on all social platforms? What product issues are people talking about on various forums? How is your image being projected through blog posts, and news articles? Which sources are giving me the highest user engagement and sentiments?

These are important questions that cannot go unaddressed, as you must constantly evolve your social media strategy to stay current and relevant. Creating and promoting content the same way over time will garner less response, and more disconnect. With DataChamp24 monitoring services, there is no disconnect, only evolution. Monitor and Measure in real time conversations across the online spectrum increasing your ROI. Knowing what, where, and how your audience is discussing you is crucial, so that you do not waste resources on content that does not resonate with your audience.

Take detailed insights gained from DataChamp24, and apply them to your strategy. Do more than just listen, but react. See which areas can be improved to allow for maximum reach, and engagement. In 10 years it is estimated that 40% of Fortune 500 companies will no longer be in the top ranks. “We don’t have a choice on whether we do social media; the choice is how well we do it.” Erik Qualman. Start managing your social media strategy more effectively, and truly understanding your audience with DataChamp24, and sign up for a free demo today.



Twitter update, how it can improve your brands reach.

In an attempt to keep users engaged longer through its desktop application, Twitter is slowly rolling out a new design for Twitter profiles. These new profiles are more than just ways for users to interact with their followers and people that they follow, this new layout and everything that comes with it presents great opportunities for businesses and brands to market through Twitter at a higher rate of efficiency. At DataChamp24, we see this as a valuable opportunity to increase engagement with your consumer base across the board, and here is why.

NOTIFICATIONS: Available on your desktop, you are able to receive real-time notifications on new retweets, replies, favorites, and new followers. This feature allows businesses to know instantly who is engaging with their content and to reply quickly and appropriately. As 83% of Twitter users expect a same day reply when they tweet a company on Twitter, this  features has the abililty to present a higher rate of efficiency, and faster response times to mentions. This would garner positive feedback from followers and strengthen customer loyalty

COVER PHOTOS: Similar to Facebook, Twitter is going to be removing background images in your profile and having only a large cover photo at the top of your timeline. This is prime real-estate to promote a new product, highlight customers, and promote events through an engaging photo.

NEW TWEET STYLES: New tweets will include: pinned tweets, best tweets, and filtered tweets. Each of these functions can be used to gain maximum exposure to certain content.

Pinned tweets will allow your business to place a specific tweet at the top of your timeline  regardless of date posted, so that when users visit your page, the pinned tweet will be the first one they see. Keep the most important information and content at the top of your timeline so that it has the highest chance of being seen. Pin content that contain calls to actions or important advertisements for a new product.

Best tweets are highlighted for high engagements such as retweets, replies, and favorites. Tweets with high engagement are labeled with the “best tweets” and are presented larger in your timeline. This allows users to easily see your best content with highest engagement.

Filtered tweets allows users to view your timeline and separate your tweets by content type i.e. tweets only, photo/video, and replies. This is a great tool for users in that it gives users more control and higher accessibility to all your content.

PHOTOS: This is one of the crucial changes to the desktop feature. Photos have been revamped in that you can now individually hashtag photos instead of using tags only in the tweet limit. You will be able to upload up to 4 pictures at a time as a slideshow. With up to four images at a time, you can upload a story to your followers. For example, if you are a business whose focus is on gardening, you can post four pictures telling the story of beginning a gardening project to then end result of a full blooming garden using your products all with the new slideshow feature.

VIDEO: The integration of streamlining videos through the Vine service in your timeline can yield great results for your followers and your advertising campaigns. While using the Vine video service, videos will start playing automatically in your without having to be clicked on.

EMOJI’S: At first only available through the mobile service, Emoji’s will be breaking into the desktop interface . Emoji’s are cute and fun to use, and are a good way to express fun emotions when replying or conversing with your user base.

The desktop experience through Twitter with its new design will make for a more fun, and exciting way for companies, brands, and users to use Twitter, and engage with each other easier. An example of the new Twitter design can be seen here through @channingtatum. His page features the new cover photo, and pinned tweet feature. These features will be slowly rolled out over the coming month for all users to have access.

Twitter profile