Posts

8 reasons you need Video Marketing

Video is the driving force for web traffic in 2014 with ¼ of traffic being directed through Youtube each day. Recognizing how to produce engaging video content can drive campaigns and new products to new levels of exposure for brands and campaigns. Creating product review videos works in getting the viewer’s familiar with the product that they are considering purchasing.  The benefits are immense, with 52% of consumers after watching a product video brings them more confidence in their online purchases. Additionally, 7 of 10 viewers of a brands video view the brand in a more positive light. Increasing purchasing behavior and brand awareness should be the goal for every video created. Similarly if you notice other users (i.e. consumers, or reputable review sites) reviewing your product, be sure to highlight these videos, and comment on them thanking them for their effort going into a review whether it positive or negative showing connection within the community.

 

KEY NUMBERS

  1. Video is 400% more engaging than a static image content
  2. 52% of consumers say that watching product videos makes them more confident in online purchase decisions
  3. 36% of internet users shared others’ videos in 2013, an increase of 11% from the year previous
  4. Online video now accounts for 50% of all mobile traffic
  5. ¼ of all internet users visit Youtube each day, watching 4 Billion hours of video every month
  6. 75% of executives watch work related videos on business websites at least once a week
  7. Website visitors are 64% more likely to purchase a product on an online retail site after watching a video
  8. Videos increase the understanding of your product by 74%

 

video

Facebook to battle Snapchat

If you can’t buy them, destroy them. Facebook is in the works of creating a new application that will Rival that of Snapchat. In 2013 Facebook offered the owners of Snapchat a $3billion acquisition price tag, which Snapchat rejected hoping to capitalize later in 2014 with a larger offer. A move that Snapchat may in the end regret with recent allegations of terrible privacy practices, ranking last on the recent EEF’s Privacy Protecting List. This gives Facebook a good intro into a market in which it was slowly losing out against Snapchat which commands an estimated 9% of adult cell phone users.

facebook vs. Snapchat

The new application from Facebook may be introduced as early as this months end, and will feature photo and video sharing that will “disappear” after being viewed. This notion of disappearing will be taken very seriously by Facebook as it does not wish to find itself in the same loophole that Snapchat has created for themselves. Facebooks push into regaining full mobile dominance became apparent with the acquisition of Whatsapp, the messaging application. Capitalizing on Snapchats recent privacy and potential legal woes, could prove to be a boon for the company, saving them 3 billion dollars and taking over the market individually.

There is no official release date for the application at the time of writing.

 

Vine, 7 seconds of Advertising gold

Vine has been around since 2012, but in the past year alone it has skyrocketed in popularity. The possibility you have seen a Vine posted through Facebook or Twitter is very high as the 7-15 second records are going viral faster thanks to ease of sharability. But Vines are not only just useful for that funny smackcam video, or how cute your kitten is attempting to meow, Vine is shaping itself into a dominant force for brands in reaching their audience the fastest way possible. We all know the power of Youtube, and how important video is to your brand, but imagine taking merely 7-15 seconds to convey a witty and insightful look into your brand or business. Now imagine having it broadcasted to hundreds of thousands of users in a matter of a few days and that is the power of Vine. What could take brands years to accomplish in viewership through YouTube, can be done in a matter of days, if not hours. Vine should not be overlooked as you plan your video marketing for your next campaigns, and here are some facts and reasons why.

  • 2014 is the year that mobile phones will outnumber our global population
  • Mobile data traffic is estimated to be 66% or higher by 2017, up from 51% in 2012
  • The largest age group among Vine users is 18-20
  • 87% of marketers use video marketing as their top marketing tool
  • 45% of brands plan to use Vine in 2014
  • A branded Vine is 4x more likely to be seen than a branded video
  • 38% of brands currently use Vine for marketing/advertising, with 45% considering Vine to be a staple in their media mix
  • A branded Vine garners 400% more shares than branded videos
  • 60% of brands have considered using vine influencers to promote branded Vines
  • Meagan Cignolo a Vine influencer won a Cannes Film Festival award for her work with Lowe’s through vine
  • Branded content accounts for 5% of the top 100 tracked Vines
  • The technology and clothing industry have the highest respondent rate at 55% and 47%
  • After a Vine is finished playing it automatically loops
  • Vine users are most active at 11am Saturday and Sunday morning
  • 5 tweets per second contain a Vine link

The best feature about Vine is that it allows you to immediately jump on a trend in a matter of seconds, rather than taking the time to produce a YouTube video and potentially missing a golden opportunity. Focusing on one point to get across, and having fun with your Vine is essential in creating your next 7 seconds of advertising gold.

Vine infographic