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8 reasons you need Video Marketing

Video is the driving force for web traffic in 2014 with ¼ of traffic being directed through Youtube each day. Recognizing how to produce engaging video content can drive campaigns and new products to new levels of exposure for brands and campaigns. Creating product review videos works in getting the viewer’s familiar with the product that they are considering purchasing.  The benefits are immense, with 52% of consumers after watching a product video brings them more confidence in their online purchases. Additionally, 7 of 10 viewers of a brands video view the brand in a more positive light. Increasing purchasing behavior and brand awareness should be the goal for every video created. Similarly if you notice other users (i.e. consumers, or reputable review sites) reviewing your product, be sure to highlight these videos, and comment on them thanking them for their effort going into a review whether it positive or negative showing connection within the community.

 

KEY NUMBERS

  1. Video is 400% more engaging than a static image content
  2. 52% of consumers say that watching product videos makes them more confident in online purchase decisions
  3. 36% of internet users shared others’ videos in 2013, an increase of 11% from the year previous
  4. Online video now accounts for 50% of all mobile traffic
  5. ¼ of all internet users visit Youtube each day, watching 4 Billion hours of video every month
  6. 75% of executives watch work related videos on business websites at least once a week
  7. Website visitors are 64% more likely to purchase a product on an online retail site after watching a video
  8. Videos increase the understanding of your product by 74%

 

video

eurocamp

Samsung Galaxy S5 and twitter hashtag report

The Hashtag is familiar with almost everyone, from being used on news shows, call to action posters, and most widely, twitter. Hashtags are being used everyday to connect people to a certain topic in which they share their interests, and companies are latching on at the opportunity to create the most engaging slogans for hashtags. From political rallies, to online social media campaigns; Hashtags have become the staple for multiple forms of advertising since the first implementation of the hashtag on twitter in 2007. Companies and brands are using hashtags more effectively than ever, as they advertise new products or services to eager consumers. Integral in launching new products, pre-sale hashtags can drive enthusiasm and excitement up for a new product to hit the market. Most recently, Samsung used 2 simple hashtags to bring attention to its latest killer cell phone, the Samsung Galaxy S5.

From its initial announcement of the new phone on the 24th of February, to the day before the April 11th launch, we monitored two hashtags Samsung would use to market its new device. With a large marketing push using the hashtags #GALAXYS5 and #BETHEFIRST Samsung took twitter by storm appealing to those who support the brand, and are advocates of Samsung. These two hashtags combined were also used as a twitter campaign to win a free Galaxy S5 to a random tweeter who would use these tags. notwithstanding this campaign proved to be a large and extremely successful marketing technique for the mobile making giant. Using our own DataChamp24 Customer Loyalty monitoring program we came up with the following.

Hashtag Reach

At their peak days before release #GALAXYS5 was being originally tweeted over 1.2K times, reaching up to 6.37M users, and being delivered on nearly 23.33M timelines. #BETHEFIRST (in relation to the Samsung release) was being originally tweeted roughly 910 times, reaching 308K and being delivered to nearly 1.38M timelines… both of these hashtag statistics are per hour. On user base alone, reaching 6.68M users an hour is a remarkable feat. This requires little to no money from companies as users are the main source of the hashtags being spread through tweets, retweets, and replies.

The best advertisements are ones that users will do for you either by word of mouth, or through recommendation. Users taking action and spreading the word about your product and brand is the best marketing tool you don’t have to pay for. Through the use of effective Hashtags you: gain new followers, Improve reputation amongst your community through conversation, and gain information about those most interested in your company or brand. In relation to our conducted study, the use of #GALAXYS5 was initially very strong before leveling off in week 8 and 9, with the introduction the the #BETHEFIRST campaign new followers, and also user engagement rose significantly. Creating a successful hashtag can take time and patience, but when done properly for small or large companies, you easily identify with whom you are connecting with, allowing you direct contact with current customers and potential new ones.

Samsung Twitter data

To monitor hashtags, there are a few methods that can be used, and the one that we offer with DataChamp24 is our Customer Loyalty monitor, which allows you to monitor all your activities through twitter: hashtags, mentions, replies, etc… Furthermore these results can be filtered by sentiment rating (positive, neutral, negative) so that you can identify directly and immediately with any new postings. All Samsung data was received using this DataChamp24 monitoring method, and will be made available as a demo report to be publicly accessed in a near future update.

The Digital Consumer and 15 growing statistical trends

It is no surprise that the use of smartphones, and varying social media platforms has drastically increased over the past few years, but a recent study by Nielson puts real numbers to the growing phenomenon of Cell phone and social media usage. The data is compiled from over a year period form 2012-2013 and throughout the report are many astonishing findings that may have an effect on your marketing strategies going forward. According to the report adults spend an average of 34 hours a month using mobile internet compared to 27 hours on PC’s. Of the 34 hours spent on mobile devices 86% of it is spent using apps, with only 14% coming from actual smartphone browsers. Here are some in depth numbers from the report

  1. 64% of overall social media users use social media sites daily via computer while 47% of smartphone users visit social media sites daily
  2. Consumers are connected with screens throughout the day and engage with various media content for over 60 hours a week
  3. Percentage of homes that own smartphones has skyrocketed since 2009 with 19% to 44% in 2011, to 65% in 2013.
  4. ¼ Americans plan on buying a smartphone in the next 6 months
  5. Video consumption is up by 157% over the past 5 years with mobile users spending 59% more time watching video on devices
  6. Roughly 7 hours is spent a month watching video on websites, and 6 hours a month are spent watching video through their mobile devices
  7. The US Hispanic makes up the fastest growing population segment with a projected 60% population growth rate over the next 3 years
  8. Data usage is 16% higher among Hispanics compared to the national average
  9. 72% of Hispanics own a smartphone which is higher than the national average
  10. 84% of smartphone/tablet users use their devices as seconds screens while watching TV at the same time
  11. 7% of by a product or service being advertised from tv through smartphone, while 14% make purchases with their tablets
  12. 39% of adults access social media while at the work space
  13. 21% of respondents use social sites while in the restroom
  14. 48% of moms with children under 13 use social media while driving vs. 31% overall
  15. 492 million tweets were sent last year regarding sporting events, account for nearly 50% of most tweeted program type of 2013

Nielson Report

What stands out most is the 84% of smartphone/tablet users who use their devices while watching television. This number can be alarming for those advertising through television, as the viewer simply may be distracted by their devices to notice advertisements being displayed on TV. With the television advertisement spending an estimated 40% of the 532 Billion dollars advertisement industry 2013, to think that 87% of the target audience is not paying attention to these ads because they are focused on their devices is negatively affecting ROI rates for TV Ad space. Furthermore, the data represents the importance for advertisements in device applications, and on websites, as over 60 hours of weekly time is spent in front a pc, or phone screen respectively.

The growth rate of the Hispanic population in correlation to their use of mobile devices is the largest of any demographic, and how they receive their daily content. This demographic which has higher percentages of mobile interaction over all other demographics can be expected to see an increase in targeted advertisement in an attempt to capitalize on this phenomenon. The most alarming statistic is 48% of mothers with children who use their mobile devices while driving, hopefully this number declines before years end.

What are your takes on these statistics listed, and how can businesses more effectively target mobile users?

 

 

Vine, 7 seconds of Advertising gold

Vine has been around since 2012, but in the past year alone it has skyrocketed in popularity. The possibility you have seen a Vine posted through Facebook or Twitter is very high as the 7-15 second records are going viral faster thanks to ease of sharability. But Vines are not only just useful for that funny smackcam video, or how cute your kitten is attempting to meow, Vine is shaping itself into a dominant force for brands in reaching their audience the fastest way possible. We all know the power of Youtube, and how important video is to your brand, but imagine taking merely 7-15 seconds to convey a witty and insightful look into your brand or business. Now imagine having it broadcasted to hundreds of thousands of users in a matter of a few days and that is the power of Vine. What could take brands years to accomplish in viewership through YouTube, can be done in a matter of days, if not hours. Vine should not be overlooked as you plan your video marketing for your next campaigns, and here are some facts and reasons why.

  • 2014 is the year that mobile phones will outnumber our global population
  • Mobile data traffic is estimated to be 66% or higher by 2017, up from 51% in 2012
  • The largest age group among Vine users is 18-20
  • 87% of marketers use video marketing as their top marketing tool
  • 45% of brands plan to use Vine in 2014
  • A branded Vine is 4x more likely to be seen than a branded video
  • 38% of brands currently use Vine for marketing/advertising, with 45% considering Vine to be a staple in their media mix
  • A branded Vine garners 400% more shares than branded videos
  • 60% of brands have considered using vine influencers to promote branded Vines
  • Meagan Cignolo a Vine influencer won a Cannes Film Festival award for her work with Lowe’s through vine
  • Branded content accounts for 5% of the top 100 tracked Vines
  • The technology and clothing industry have the highest respondent rate at 55% and 47%
  • After a Vine is finished playing it automatically loops
  • Vine users are most active at 11am Saturday and Sunday morning
  • 5 tweets per second contain a Vine link

The best feature about Vine is that it allows you to immediately jump on a trend in a matter of seconds, rather than taking the time to produce a YouTube video and potentially missing a golden opportunity. Focusing on one point to get across, and having fun with your Vine is essential in creating your next 7 seconds of advertising gold.

Vine infographic

Blogging and SEO. 10 Statistics to strengthen your brand.

Blogging for your business can be a very important marketing tool on many levels. From boosting pageviews, SEO Rankings, and converting readers to customers; blogging is an effective way to show that your business is active in its target community. Blogging is not new in today’s online world, but here are some amazing statistics and facts to help you understand just how effective blogging can be for you and your business.

  1. Blogs boost your inbound links by 97% compared to a website that does not blog.

  2. Websites that blog have up to 434% more indexed pages, the more indexed pages you have, the more search traffic you receive.

  3. 61% of Consumers have made a purchase based on a blog post.

  4. 70% of consumers learn more about a company through their blog posts, and 82% of consumers enjoy reading relevant blog postings from the company.

  5. on average between 5-10 blogs are read per day.

  6. Companies with 51 or more blog posts receive an increase of 77% increase in monthly leads when actively posting.

  7. 65% of people prefer to read blogs in the morning.

  8. 10AM is the most popular time to post blogs.

  9. 31.1% of consumers consider a brands blogs the second most influential factor in making a purchase.

  10. 25 Billion blog pages viewed every month.

Blog posts can be a very integral part to the success of your brand. With Google ranking links highly in its SEO algorithms, involving your business with consistent blogging will have an immediate increase in traffic to your site. The ultimate goal is to engage with your consumer base on a consistent bases, for through engagement, you heighten the chance for generating new leads and customers.

With DataChamp24 you can monitor your blogs engagement, sentiment, reach and that of your competitors all in a central location. This allows you to always keep track of all conversations on your blog, or other platforms where your blog is being reposted or talked about. Monitor your competitors blogs as well in a central location so that you are always a step ahead of your industry and most importantly your competitors.

Infographic of blogging statistics

Infographic of blogging statistics