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Samsung Galaxy S5 and twitter hashtag report

The Hashtag is familiar with almost everyone, from being used on news shows, call to action posters, and most widely, twitter. Hashtags are being used everyday to connect people to a certain topic in which they share their interests, and companies are latching on at the opportunity to create the most engaging slogans for hashtags. From political rallies, to online social media campaigns; Hashtags have become the staple for multiple forms of advertising since the first implementation of the hashtag on twitter in 2007. Companies and brands are using hashtags more effectively than ever, as they advertise new products or services to eager consumers. Integral in launching new products, pre-sale hashtags can drive enthusiasm and excitement up for a new product to hit the market. Most recently, Samsung used 2 simple hashtags to bring attention to its latest killer cell phone, the Samsung Galaxy S5.

From its initial announcement of the new phone on the 24th of February, to the day before the April 11th launch, we monitored two hashtags Samsung would use to market its new device. With a large marketing push using the hashtags #GALAXYS5 and #BETHEFIRST Samsung took twitter by storm appealing to those who support the brand, and are advocates of Samsung. These two hashtags combined were also used as a twitter campaign to win a free Galaxy S5 to a random tweeter who would use these tags. notwithstanding this campaign proved to be a large and extremely successful marketing technique for the mobile making giant. Using our own DataChamp24 Customer Loyalty monitoring program we came up with the following.

Hashtag Reach

At their peak days before release #GALAXYS5 was being originally tweeted over 1.2K times, reaching up to 6.37M users, and being delivered on nearly 23.33M timelines. #BETHEFIRST (in relation to the Samsung release) was being originally tweeted roughly 910 times, reaching 308K and being delivered to nearly 1.38M timelines… both of these hashtag statistics are per hour. On user base alone, reaching 6.68M users an hour is a remarkable feat. This requires little to no money from companies as users are the main source of the hashtags being spread through tweets, retweets, and replies.

The best advertisements are ones that users will do for you either by word of mouth, or through recommendation. Users taking action and spreading the word about your product and brand is the best marketing tool you don’t have to pay for. Through the use of effective Hashtags you: gain new followers, Improve reputation amongst your community through conversation, and gain information about those most interested in your company or brand. In relation to our conducted study, the use of #GALAXYS5 was initially very strong before leveling off in week 8 and 9, with the introduction the the #BETHEFIRST campaign new followers, and also user engagement rose significantly. Creating a successful hashtag can take time and patience, but when done properly for small or large companies, you easily identify with whom you are connecting with, allowing you direct contact with current customers and potential new ones.

Samsung Twitter data

To monitor hashtags, there are a few methods that can be used, and the one that we offer with DataChamp24 is our Customer Loyalty monitor, which allows you to monitor all your activities through twitter: hashtags, mentions, replies, etc… Furthermore these results can be filtered by sentiment rating (positive, neutral, negative) so that you can identify directly and immediately with any new postings. All Samsung data was received using this DataChamp24 monitoring method, and will be made available as a demo report to be publicly accessed in a near future update.

The Digital Consumer and 15 growing statistical trends

It is no surprise that the use of smartphones, and varying social media platforms has drastically increased over the past few years, but a recent study by Nielson puts real numbers to the growing phenomenon of Cell phone and social media usage. The data is compiled from over a year period form 2012-2013 and throughout the report are many astonishing findings that may have an effect on your marketing strategies going forward. According to the report adults spend an average of 34 hours a month using mobile internet compared to 27 hours on PC’s. Of the 34 hours spent on mobile devices 86% of it is spent using apps, with only 14% coming from actual smartphone browsers. Here are some in depth numbers from the report

  1. 64% of overall social media users use social media sites daily via computer while 47% of smartphone users visit social media sites daily
  2. Consumers are connected with screens throughout the day and engage with various media content for over 60 hours a week
  3. Percentage of homes that own smartphones has skyrocketed since 2009 with 19% to 44% in 2011, to 65% in 2013.
  4. ¼ Americans plan on buying a smartphone in the next 6 months
  5. Video consumption is up by 157% over the past 5 years with mobile users spending 59% more time watching video on devices
  6. Roughly 7 hours is spent a month watching video on websites, and 6 hours a month are spent watching video through their mobile devices
  7. The US Hispanic makes up the fastest growing population segment with a projected 60% population growth rate over the next 3 years
  8. Data usage is 16% higher among Hispanics compared to the national average
  9. 72% of Hispanics own a smartphone which is higher than the national average
  10. 84% of smartphone/tablet users use their devices as seconds screens while watching TV at the same time
  11. 7% of by a product or service being advertised from tv through smartphone, while 14% make purchases with their tablets
  12. 39% of adults access social media while at the work space
  13. 21% of respondents use social sites while in the restroom
  14. 48% of moms with children under 13 use social media while driving vs. 31% overall
  15. 492 million tweets were sent last year regarding sporting events, account for nearly 50% of most tweeted program type of 2013

Nielson Report

What stands out most is the 84% of smartphone/tablet users who use their devices while watching television. This number can be alarming for those advertising through television, as the viewer simply may be distracted by their devices to notice advertisements being displayed on TV. With the television advertisement spending an estimated 40% of the 532 Billion dollars advertisement industry 2013, to think that 87% of the target audience is not paying attention to these ads because they are focused on their devices is negatively affecting ROI rates for TV Ad space. Furthermore, the data represents the importance for advertisements in device applications, and on websites, as over 60 hours of weekly time is spent in front a pc, or phone screen respectively.

The growth rate of the Hispanic population in correlation to their use of mobile devices is the largest of any demographic, and how they receive their daily content. This demographic which has higher percentages of mobile interaction over all other demographics can be expected to see an increase in targeted advertisement in an attempt to capitalize on this phenomenon. The most alarming statistic is 48% of mothers with children who use their mobile devices while driving, hopefully this number declines before years end.

What are your takes on these statistics listed, and how can businesses more effectively target mobile users?

 

 

Facebook to update right column advertisements in your news feed

Facebook is taking the next step in providing a superior Desktop advertisement service. Along with the recent change of the news feed, Facebook will be updating the way sponsored Ads appear on home pages. Facebook’s announcement yesterday will look to revamp how Ads are viewed on the right hand column of the Facebook news feed, making them more in line with the new look Facebook. With a revamped Ad system for right side columns, Facebook will allow advertisers a more streamlined experience from the larger news feed ads, to the smaller, cheaper right side column Ad.

The intention is to generate higher engagement rates, and more effective visual marketing. Facebook will make the new Ads on the right side column larger than they currently are, and also lower the amount that is being seen at a time. As it stands now, up to 7 Ads at a time can be viewed on the right column, no official word yet on what the new number will be, but we guess that the new limit could be up to 4. Larger Ads, and less Ad clutter means prime real estate going forward for sponsored advertisements, as there will be less competition visually to steal attention. The updated Ads will mirror those that are placed directly in your news feed, meaning that you can use the same image for both, making your Ad campaigns visually simplistic and linear.

Facebook new Ad design

The move by facebook is on paper the smart move, and one must wonder if the update to the news feed was ultimately to update the Ad sections available on the site. Right column Ads have accounted for nearly all of Facebook’s revenue leading up to 2012, and since have accounted for 53% of Ad revenue as of end of July 2013. Facebook claims that in early tests, engagement for the new right side Ads have increased by 300%. This is great news for smaller budget minded advertising campaigns not willing to shell out larger cash for a full news feed Ad.  Currently right column Ads cost roughly $0.30 per 1,000 viewers vs. $5 for news feed Ads, although costs for the new Ad style are expected to increase.The new Ads are not available to all advertisers at this time, yet by the end of the 2014 year it will be 100% available to all agencies and those wishing to utilize the service.

While this presents a great opportunity to update its online desktop Ad revenue sales, we at DataChamp24 are not entirely sure they are tackling this issue in the right way. With 68% of traffic going to Facebook through mobile devices, mobile users will have zero chance of seeing these new revamped right side Ads. Facebook mobile Ad revenue accounted for 53% of its 2.34 Billion dollar Ad sales in the fourth quarter of 2013, and both mobile connectivity and mobile Ad revenue numbers are expected to continue growing over the coming years for the company. Facebook would be better served off a stronger news feed experience for advertisers, or implementing the right side Ads into the mobile  Facebook displays allowing for maximum reach potential.

What are your thoughts on Facebook’s news Advertising model? it is a significant change, or will its lack of availability on mobile devices ultimately render them obsolete.