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Twitter update, how it can improve your brands reach.

In an attempt to keep users engaged longer through its desktop application, Twitter is slowly rolling out a new design for Twitter profiles. These new profiles are more than just ways for users to interact with their followers and people that they follow, this new layout and everything that comes with it presents great opportunities for businesses and brands to market through Twitter at a higher rate of efficiency. At DataChamp24, we see this as a valuable opportunity to increase engagement with your consumer base across the board, and here is why.

NOTIFICATIONS: Available on your desktop, you are able to receive real-time notifications on new retweets, replies, favorites, and new followers. This feature allows businesses to know instantly who is engaging with their content and to reply quickly and appropriately. As 83% of Twitter users expect a same day reply when they tweet a company on Twitter, this  features has the abililty to present a higher rate of efficiency, and faster response times to mentions. This would garner positive feedback from followers and strengthen customer loyalty

COVER PHOTOS: Similar to Facebook, Twitter is going to be removing background images in your profile and having only a large cover photo at the top of your timeline. This is prime real-estate to promote a new product, highlight customers, and promote events through an engaging photo.

NEW TWEET STYLES: New tweets will include: pinned tweets, best tweets, and filtered tweets. Each of these functions can be used to gain maximum exposure to certain content.

Pinned tweets will allow your business to place a specific tweet at the top of your timeline  regardless of date posted, so that when users visit your page, the pinned tweet will be the first one they see. Keep the most important information and content at the top of your timeline so that it has the highest chance of being seen. Pin content that contain calls to actions or important advertisements for a new product.

Best tweets are highlighted for high engagements such as retweets, replies, and favorites. Tweets with high engagement are labeled with the “best tweets” and are presented larger in your timeline. This allows users to easily see your best content with highest engagement.

Filtered tweets allows users to view your timeline and separate your tweets by content type i.e. tweets only, photo/video, and replies. This is a great tool for users in that it gives users more control and higher accessibility to all your content.

PHOTOS: This is one of the crucial changes to the desktop feature. Photos have been revamped in that you can now individually hashtag photos instead of using tags only in the tweet limit. You will be able to upload up to 4 pictures at a time as a slideshow. With up to four images at a time, you can upload a story to your followers. For example, if you are a business whose focus is on gardening, you can post four pictures telling the story of beginning a gardening project to then end result of a full blooming garden using your products all with the new slideshow feature.

VIDEO: The integration of streamlining videos through the Vine service in your timeline can yield great results for your followers and your advertising campaigns. While using the Vine video service, videos will start playing automatically in your without having to be clicked on.

EMOJI’S: At first only available through the mobile service, Emoji’s will be breaking into the desktop interface . Emoji’s are cute and fun to use, and are a good way to express fun emotions when replying or conversing with your user base.

The desktop experience through Twitter with its new design will make for a more fun, and exciting way for companies, brands, and users to use Twitter, and engage with each other easier. An example of the new Twitter design can be seen here through @channingtatum. His page features the new cover photo, and pinned tweet feature. These features will be slowly rolled out over the coming month for all users to have access.

Twitter profile

eurocamp

Samsung Galaxy S5 and twitter hashtag report

The Hashtag is familiar with almost everyone, from being used on news shows, call to action posters, and most widely, twitter. Hashtags are being used everyday to connect people to a certain topic in which they share their interests, and companies are latching on at the opportunity to create the most engaging slogans for hashtags. From political rallies, to online social media campaigns; Hashtags have become the staple for multiple forms of advertising since the first implementation of the hashtag on twitter in 2007. Companies and brands are using hashtags more effectively than ever, as they advertise new products or services to eager consumers. Integral in launching new products, pre-sale hashtags can drive enthusiasm and excitement up for a new product to hit the market. Most recently, Samsung used 2 simple hashtags to bring attention to its latest killer cell phone, the Samsung Galaxy S5.

From its initial announcement of the new phone on the 24th of February, to the day before the April 11th launch, we monitored two hashtags Samsung would use to market its new device. With a large marketing push using the hashtags #GALAXYS5 and #BETHEFIRST Samsung took twitter by storm appealing to those who support the brand, and are advocates of Samsung. These two hashtags combined were also used as a twitter campaign to win a free Galaxy S5 to a random tweeter who would use these tags. notwithstanding this campaign proved to be a large and extremely successful marketing technique for the mobile making giant. Using our own DataChamp24 Customer Loyalty monitoring program we came up with the following.

Hashtag Reach

At their peak days before release #GALAXYS5 was being originally tweeted over 1.2K times, reaching up to 6.37M users, and being delivered on nearly 23.33M timelines. #BETHEFIRST (in relation to the Samsung release) was being originally tweeted roughly 910 times, reaching 308K and being delivered to nearly 1.38M timelines… both of these hashtag statistics are per hour. On user base alone, reaching 6.68M users an hour is a remarkable feat. This requires little to no money from companies as users are the main source of the hashtags being spread through tweets, retweets, and replies.

The best advertisements are ones that users will do for you either by word of mouth, or through recommendation. Users taking action and spreading the word about your product and brand is the best marketing tool you don’t have to pay for. Through the use of effective Hashtags you: gain new followers, Improve reputation amongst your community through conversation, and gain information about those most interested in your company or brand. In relation to our conducted study, the use of #GALAXYS5 was initially very strong before leveling off in week 8 and 9, with the introduction the the #BETHEFIRST campaign new followers, and also user engagement rose significantly. Creating a successful hashtag can take time and patience, but when done properly for small or large companies, you easily identify with whom you are connecting with, allowing you direct contact with current customers and potential new ones.

Samsung Twitter data

To monitor hashtags, there are a few methods that can be used, and the one that we offer with DataChamp24 is our Customer Loyalty monitor, which allows you to monitor all your activities through twitter: hashtags, mentions, replies, etc… Furthermore these results can be filtered by sentiment rating (positive, neutral, negative) so that you can identify directly and immediately with any new postings. All Samsung data was received using this DataChamp24 monitoring method, and will be made available as a demo report to be publicly accessed in a near future update.

Facebook to update right column advertisements in your news feed

Facebook is taking the next step in providing a superior Desktop advertisement service. Along with the recent change of the news feed, Facebook will be updating the way sponsored Ads appear on home pages. Facebook’s announcement yesterday will look to revamp how Ads are viewed on the right hand column of the Facebook news feed, making them more in line with the new look Facebook. With a revamped Ad system for right side columns, Facebook will allow advertisers a more streamlined experience from the larger news feed ads, to the smaller, cheaper right side column Ad.

The intention is to generate higher engagement rates, and more effective visual marketing. Facebook will make the new Ads on the right side column larger than they currently are, and also lower the amount that is being seen at a time. As it stands now, up to 7 Ads at a time can be viewed on the right column, no official word yet on what the new number will be, but we guess that the new limit could be up to 4. Larger Ads, and less Ad clutter means prime real estate going forward for sponsored advertisements, as there will be less competition visually to steal attention. The updated Ads will mirror those that are placed directly in your news feed, meaning that you can use the same image for both, making your Ad campaigns visually simplistic and linear.

Facebook new Ad design

The move by facebook is on paper the smart move, and one must wonder if the update to the news feed was ultimately to update the Ad sections available on the site. Right column Ads have accounted for nearly all of Facebook’s revenue leading up to 2012, and since have accounted for 53% of Ad revenue as of end of July 2013. Facebook claims that in early tests, engagement for the new right side Ads have increased by 300%. This is great news for smaller budget minded advertising campaigns not willing to shell out larger cash for a full news feed Ad.  Currently right column Ads cost roughly $0.30 per 1,000 viewers vs. $5 for news feed Ads, although costs for the new Ad style are expected to increase.The new Ads are not available to all advertisers at this time, yet by the end of the 2014 year it will be 100% available to all agencies and those wishing to utilize the service.

While this presents a great opportunity to update its online desktop Ad revenue sales, we at DataChamp24 are not entirely sure they are tackling this issue in the right way. With 68% of traffic going to Facebook through mobile devices, mobile users will have zero chance of seeing these new revamped right side Ads. Facebook mobile Ad revenue accounted for 53% of its 2.34 Billion dollar Ad sales in the fourth quarter of 2013, and both mobile connectivity and mobile Ad revenue numbers are expected to continue growing over the coming years for the company. Facebook would be better served off a stronger news feed experience for advertisers, or implementing the right side Ads into the mobile  Facebook displays allowing for maximum reach potential.

What are your thoughts on Facebook’s news Advertising model? it is a significant change, or will its lack of availability on mobile devices ultimately render them obsolete.