Posts

8 reasons you need Video Marketing

Video is the driving force for web traffic in 2014 with ¼ of traffic being directed through Youtube each day. Recognizing how to produce engaging video content can drive campaigns and new products to new levels of exposure for brands and campaigns. Creating product review videos works in getting the viewer’s familiar with the product that they are considering purchasing.  The benefits are immense, with 52% of consumers after watching a product video brings them more confidence in their online purchases. Additionally, 7 of 10 viewers of a brands video view the brand in a more positive light. Increasing purchasing behavior and brand awareness should be the goal for every video created. Similarly if you notice other users (i.e. consumers, or reputable review sites) reviewing your product, be sure to highlight these videos, and comment on them thanking them for their effort going into a review whether it positive or negative showing connection within the community.

 

KEY NUMBERS

  1. Video is 400% more engaging than a static image content
  2. 52% of consumers say that watching product videos makes them more confident in online purchase decisions
  3. 36% of internet users shared others’ videos in 2013, an increase of 11% from the year previous
  4. Online video now accounts for 50% of all mobile traffic
  5. ¼ of all internet users visit Youtube each day, watching 4 Billion hours of video every month
  6. 75% of executives watch work related videos on business websites at least once a week
  7. Website visitors are 64% more likely to purchase a product on an online retail site after watching a video
  8. Videos increase the understanding of your product by 74%

 

video

DataChamp24 benefits in social media

Social media is a very tricky plane to navigate. Facebook, Twitter, Youtube, Instagram, Pinterest, Google+, and LinkedIn are just a few examples of the major players in social media. But there are other platforms for social media that companies overlook that can be detrimental to campaigns aimed at garnering the highest engagement rates. Blogs, Forums, and News Sites, this all falls into social media spectrum, and if you are using a program that is only accustomed to listening to two or three of the major platforms at a time then you are really missing out on key opportunities to monitor and measure your online presence.

Even if you identify your target audience and the right networks to deliver your messages, if you are not keeping active tabs on the effectiveness of your content, as well as how conversations develop over time, you are going to miss out on key developments as changes occur every day. Monitoring and measurement should not just be a number graph on a screen, it should be real results categorized and tailored to your needs. How is your recent Ad campaign performing on all social platforms? What product issues are people talking about on various forums? How is your image being projected through blog posts, and news articles? Which sources are giving me the highest user engagement and sentiments?

These are important questions that cannot go unaddressed, as you must constantly evolve your social media strategy to stay current and relevant. Creating and promoting content the same way over time will garner less response, and more disconnect. With DataChamp24 monitoring services, there is no disconnect, only evolution. Monitor and Measure in real time conversations across the online spectrum increasing your ROI. Knowing what, where, and how your audience is discussing you is crucial, so that you do not waste resources on content that does not resonate with your audience.

Take detailed insights gained from DataChamp24, and apply them to your strategy. Do more than just listen, but react. See which areas can be improved to allow for maximum reach, and engagement. In 10 years it is estimated that 40% of Fortune 500 companies will no longer be in the top ranks. “We don’t have a choice on whether we do social media; the choice is how well we do it.” Erik Qualman. Start managing your social media strategy more effectively, and truly understanding your audience with DataChamp24, and sign up for a free demo today.

logo

eurocamp

Samsung Galaxy S5 and twitter hashtag report

The Hashtag is familiar with almost everyone, from being used on news shows, call to action posters, and most widely, twitter. Hashtags are being used everyday to connect people to a certain topic in which they share their interests, and companies are latching on at the opportunity to create the most engaging slogans for hashtags. From political rallies, to online social media campaigns; Hashtags have become the staple for multiple forms of advertising since the first implementation of the hashtag on twitter in 2007. Companies and brands are using hashtags more effectively than ever, as they advertise new products or services to eager consumers. Integral in launching new products, pre-sale hashtags can drive enthusiasm and excitement up for a new product to hit the market. Most recently, Samsung used 2 simple hashtags to bring attention to its latest killer cell phone, the Samsung Galaxy S5.

From its initial announcement of the new phone on the 24th of February, to the day before the April 11th launch, we monitored two hashtags Samsung would use to market its new device. With a large marketing push using the hashtags #GALAXYS5 and #BETHEFIRST Samsung took twitter by storm appealing to those who support the brand, and are advocates of Samsung. These two hashtags combined were also used as a twitter campaign to win a free Galaxy S5 to a random tweeter who would use these tags. notwithstanding this campaign proved to be a large and extremely successful marketing technique for the mobile making giant. Using our own DataChamp24 Customer Loyalty monitoring program we came up with the following.

Hashtag Reach

At their peak days before release #GALAXYS5 was being originally tweeted over 1.2K times, reaching up to 6.37M users, and being delivered on nearly 23.33M timelines. #BETHEFIRST (in relation to the Samsung release) was being originally tweeted roughly 910 times, reaching 308K and being delivered to nearly 1.38M timelines… both of these hashtag statistics are per hour. On user base alone, reaching 6.68M users an hour is a remarkable feat. This requires little to no money from companies as users are the main source of the hashtags being spread through tweets, retweets, and replies.

The best advertisements are ones that users will do for you either by word of mouth, or through recommendation. Users taking action and spreading the word about your product and brand is the best marketing tool you don’t have to pay for. Through the use of effective Hashtags you: gain new followers, Improve reputation amongst your community through conversation, and gain information about those most interested in your company or brand. In relation to our conducted study, the use of #GALAXYS5 was initially very strong before leveling off in week 8 and 9, with the introduction the the #BETHEFIRST campaign new followers, and also user engagement rose significantly. Creating a successful hashtag can take time and patience, but when done properly for small or large companies, you easily identify with whom you are connecting with, allowing you direct contact with current customers and potential new ones.

Samsung Twitter data

To monitor hashtags, there are a few methods that can be used, and the one that we offer with DataChamp24 is our Customer Loyalty monitor, which allows you to monitor all your activities through twitter: hashtags, mentions, replies, etc… Furthermore these results can be filtered by sentiment rating (positive, neutral, negative) so that you can identify directly and immediately with any new postings. All Samsung data was received using this DataChamp24 monitoring method, and will be made available as a demo report to be publicly accessed in a near future update.

Facebook to update right column advertisements in your news feed

Facebook is taking the next step in providing a superior Desktop advertisement service. Along with the recent change of the news feed, Facebook will be updating the way sponsored Ads appear on home pages. Facebook’s announcement yesterday will look to revamp how Ads are viewed on the right hand column of the Facebook news feed, making them more in line with the new look Facebook. With a revamped Ad system for right side columns, Facebook will allow advertisers a more streamlined experience from the larger news feed ads, to the smaller, cheaper right side column Ad.

The intention is to generate higher engagement rates, and more effective visual marketing. Facebook will make the new Ads on the right side column larger than they currently are, and also lower the amount that is being seen at a time. As it stands now, up to 7 Ads at a time can be viewed on the right column, no official word yet on what the new number will be, but we guess that the new limit could be up to 4. Larger Ads, and less Ad clutter means prime real estate going forward for sponsored advertisements, as there will be less competition visually to steal attention. The updated Ads will mirror those that are placed directly in your news feed, meaning that you can use the same image for both, making your Ad campaigns visually simplistic and linear.

Facebook new Ad design

The move by facebook is on paper the smart move, and one must wonder if the update to the news feed was ultimately to update the Ad sections available on the site. Right column Ads have accounted for nearly all of Facebook’s revenue leading up to 2012, and since have accounted for 53% of Ad revenue as of end of July 2013. Facebook claims that in early tests, engagement for the new right side Ads have increased by 300%. This is great news for smaller budget minded advertising campaigns not willing to shell out larger cash for a full news feed Ad.  Currently right column Ads cost roughly $0.30 per 1,000 viewers vs. $5 for news feed Ads, although costs for the new Ad style are expected to increase.The new Ads are not available to all advertisers at this time, yet by the end of the 2014 year it will be 100% available to all agencies and those wishing to utilize the service.

While this presents a great opportunity to update its online desktop Ad revenue sales, we at DataChamp24 are not entirely sure they are tackling this issue in the right way. With 68% of traffic going to Facebook through mobile devices, mobile users will have zero chance of seeing these new revamped right side Ads. Facebook mobile Ad revenue accounted for 53% of its 2.34 Billion dollar Ad sales in the fourth quarter of 2013, and both mobile connectivity and mobile Ad revenue numbers are expected to continue growing over the coming years for the company. Facebook would be better served off a stronger news feed experience for advertisers, or implementing the right side Ads into the mobile  Facebook displays allowing for maximum reach potential.

What are your thoughts on Facebook’s news Advertising model? it is a significant change, or will its lack of availability on mobile devices ultimately render them obsolete.