The customer 2.0 is the new reality in day-to-day business. They are digitally networked, they check the ratings of eligible offers or company websites prior to almost every purchase decision, they are omnipresent and post their opinions in online communities. Thus, you can find hundreds, thousands or even millions of new individual opinions which allows gaining fascinating insights and drawing important conclusions. It is imperative to combine these conclusions to meaningful business intelligence to forecast the future behavior of your customers and develop suitable strategies.
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